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Segment

With cafe locations across the U.S., Japan, and Korea, Blue Bottle Coffee has built a strong and loyal guest following. Blue Bottle Coffee previously engaged with its guests primarily via cafes and saw a big opportunity to make its brand and products accessible in new and exciting ways using digital channels. It needed to transition a traditionally in-person product experience—like a hot cup of coffee—to a meaningful digital experience. In this session, Aditi Jain, Director of Ecommerce at Blue Bottle Coffee, will discuss how the Blue Bottle team is using digital channels to connect guests to delicious coffee wherever they are, however they want.

Aditi Jain will be available for live chat Q&A from 9:25am PT to 9:40am PT.

Speaker:
Aditi Jain