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Segment

If you’re not sure what a CDP does, you’re not alone. The near-infinite applications of customer data and a crowded market of vendors who claim to be your “one source of truth” for customer data make it incredibly difficult to define.

In this keynote, Segment CTO Calvin French-Owen will provide a framework for what’s beneath the surface when evaluating CDPs, share how we’ve improved our platform based on this framework, and reveal how you can find success regardless of where you are on the journey to better personalized experiences.

Calvin French-Owen will be available for live chat Q&A from 9:30am PT to 9:55am PT.

Speaker:
Calvin French-Owen