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  • Uncovering scalable marketing channels in uncertain times

    With today’s uncertain and ever-changing economic climate, the pressure for marketers to quickly identify and scale channels that drive revenue is greater than ever before. Implementing a multi-touch attribution model allows marketing teams to uncover the campaigns that are...

    • Personalized marketing trends of 2020

      For most marketers, the plans you drafted at the beginning of the year have been mostly thrown out the window. But the best marketers are still testing, iterating, and adapting to build strong campaigns that drive business—even in these...

      • How to scale your growth and analytics stack

        Most companies re-evaluate their tech stack every 12 - 18 months. 2020 has forced a digital transformation and stack overhaul for many leaders. With an eye towards modularity, smarter stacks grow and scale with the businesses they support. Join...

        • Behind the scenes: Building a customer data pipeline for all teams

          Engineers know traditional customer data tools like CRM weren’t built for a digital world. These legacy tools are also inflexible, forcing teams to choose between purchasing a one-size-fits-all cloud suite or building dozens of costly, time-consuming integrations.  Join Segment...

          • Building a culture of experimentation to drive organic growth

            In today’s rapidly changing market one thing is clear – customer-first companies are adopting new strategies to predict customer behavior and maintain a high-growth trajectory.Join Segment co-founder and CTO, Calvin French-Owen, for an AMA on predicting your users’ next...

            • How to scale and manage your customer data

              One of the most complex business challenges technical leaders face is how to build a data strategy and infrastructure that scales with them as their company grows and requirements change. Join Purva Adke, Solutions Engineer at Segment, as she...