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Live Events
  • Company keynote: The future of personalized experiences

    Digital experiences are now mission-critical for every business. From predicting a customer’s next step to recommending their next purchase, companies around the world are racing to create compelling experiences that can grow and retain loyal customers with mostly (or...

    • Uncovering scalable marketing channels in uncertain times

      With today’s uncertain and ever-changing economic climate, the pressure for marketers to quickly identify and scale channels that drive revenue is greater than ever before. Implementing a multi-touch attribution model allows marketing teams to uncover the campaigns that are...

      • Personalized marketing trends of 2020

        For most marketers, the plans you drafted at the beginning of the year have been mostly thrown out the window. But the best marketers are still testing, iterating, and adapting to build strong campaigns that drive business—even in these...

        • Accelerating your business with digital experimentation

          Digital experiences are complex. You need to balance creating a seamless experience for the customer while constantly running experiments to help you move the metrics that matter for your business. Even worse, you need to move fast or you...

          • How to scale your growth and analytics stack

            Most companies re-evaluate their tech stack every 12 - 18 months. 2020 has forced a digital transformation and stack overhaul for many leaders. With an eye towards modularity, smarter stacks grow and scale with the businesses they support. Join...

            • Behind the scenes: Building a customer data pipeline for all teams

              Engineers know traditional customer data tools like CRM weren’t built for a digital world. These legacy tools are also inflexible, forcing teams to choose between purchasing a one-size-fits-all cloud suite or building dozens of costly, time-consuming integrations.  Join Segment...

              • Evolving at the speed of digital

                CSAA, the successful insurance group for more than 2.7 million AAA members, needed to transform its business—fast. The changing economy, growth of ride-sharing, and digital demands of customers required a new strategy. Customers had new insurance needs and CSAA had...

                • Building a culture of experimentation to drive organic growth

                  In today’s rapidly changing market one thing is clear – customer-first companies are adopting new strategies to predict customer behavior and maintain a high-growth trajectory.Join Segment co-founder and CTO, Calvin French-Owen, for an AMA on predicting your users’ next...

                  • How to scale and manage your customer data

                    One of the most complex business challenges technical leaders face is how to build a data strategy and infrastructure that scales with them as their company grows and requirements change. Join Purva Adke, Solutions Engineer at Segment, as she...

                    • Fireside Chat: The future of customer engagement

                      Almost every business today is a customer experience company at its core, regardless of what they sell or who they sell to. And the companies that deliver the best experiences are the ones that have built the right infrastructure to...

                      • Taking a privacy-first approach to customer data collection

                        We believe data privacy is a right. The digital landscape is in constant flux, but one thing holds true—consumer privacy is a priority. Segment is committed to enabling our customers to maintain compliant data collection and respect their customers’ right...

                        • Growing faster with the right startup stack

                          Founders often fall prey to “analysis paralysis” when faced with the green field of building a growth stack and monitoring analytics for the first time.  During this session, Anand, Head of Startup Program at Segment, will share lessons learned from...

                          • Live series: How to ensure your CDP project is a success

                            You’ve decided a CDP is right for your business. You’ve gathered your requirements and chosen the vendor that best meets your needs. But choosing a CDP is just the beginning – how do you make sure your CDP implementation a...