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Customer expectations continue to rise as purchase journeys become increasingly digital and industry leaders raise the bar for personalized experiences. To compete in this shifting buying environment, all companies will need to develop deep knowledge at the user level and quickly convert these insights into personalized recommendations and experiences.

In this presentation, Forrester’s Steve Casey will present the findings of a new research study commissioned by Segment, examining the challenges brands face in understanding how to accelerate digital growth, and how advanced data and analytics solutions can help organizations see through these blind spots to create new revenue streams and growth.

Steve Casey